Promotion Strategy

LAUSD Strike
Opportunity Playbook

A respectful, multi-channel strategy to support teachers AND serve parents during the potential LAUSD strike

The Positioning Framework

How to promote without exploiting. The key insight that makes this work.

The Big Idea: Jake IS a teacher. He's not an outsider profiting from a crisis — he's a fellow educator who built these resources because he knows what works in the classroom. That credibility is everything. The framing is: "I stand with our teachers. While they fight for what they deserve, here are some tools to keep learning alive at home."

1. Lead with Solidarity, Follow with Solutions

Every piece of content starts with genuine support for the teachers. The products come second — positioned as a resource, not a sales pitch. Jake's teacher background makes this authentic in a way that a random ecommerce brand could never pull off.

2. Frame Products as "Keeping the Learning Going"

Parents will be searching for activities. Position Teachertainment's printables as "teacher-created, classroom-tested activities you can do at home." This isn't about replacing teachers — it's about honoring the work teachers do by keeping kids engaged with real educational content, not screen time.

3. Speak TO Parents, FOR Teachers

The audience for this promotion shifts. Normally Jake talks teacher-to-teacher. During the strike, the buyer is the parent. But the voice stays pro-teacher. "These are the kinds of activities your kids' teacher would use" builds the bridge.

4. Price as Accessible, Not Opportunistic

The $0.99 price point on many items is a huge asset here. Lean into affordability. Consider making one or two items free as a goodwill gesture (a "free activity pack for LAUSD families") — this generates email signups, goodwill, and organic shares. The upsells come naturally.

Tone Guardrails

Say This

  • "We stand with LAUSD teachers"
  • "Teacher-created activities for home"
  • "Keep the learning going"
  • "Made by a teacher who gets it"
  • "Support your kids while supporting their teachers"
  • "Learning doesn't have to stop"

Never Say This

  • "Take advantage of the strike"
  • "School's out — time to shop"
  • "Strike sale" or "strike special"
  • Anything that blames teachers
  • Anything that sounds excited about the disruption
  • "Don't worry about school" (diminishes the issue)
Freebie Strategy (Optional but Recommended): Create a simple "LAUSD Family Activity Pack" — bundle 3-5 printable worksheets as a free PDF download. Gate it behind email capture on the site. This does 3 things: (1) generates massive goodwill and organic shares, (2) builds the email list with warm parent leads, (3) the thank-you page and follow-up email promote the full store. Even at zero revenue on the freebie, the customer acquisition cost is basically nothing.

Social Media Posts

Ready-to-post copy for Instagram, Facebook, and Stories. Mix solidarity posts with soft store CTAs.

Post 1 — Solidarity Statement (Day Strike Announced)

Instagram / Facebook Feed Social
As a teacher, this one hits close to home. If LAUSD teachers go on strike next week, it's because they've been pushed to a breaking point — fighting for smaller class sizes, fair pay, and the resources their students deserve. I stand with them. Full stop. I also know a lot of LA parents are about to have some unexpected days at home with their kids. And I know that can feel overwhelming. So here's what I can do: I've made our most popular classroom activities available for parents to use at home. These are the same teacher-designed, curriculum-aligned printables that keep kids engaged and learning in real classrooms. Because supporting teachers and supporting your kids aren't two different things. Link in bio to browse the store. Most resources are under $5. #IStandWithLAUSDTeachers #LAUSDStrike #TeacherStrike #KeepTheLearningGoing #ParentResources #EducationalActivities #Teachertainment #LosAngeles #LAUSD

Post 2 — Parent-Focused Resource Post (Day 1-2 of Strike)

Instagram / Facebook Feed Social
Hey LA parents — finding yourself with some unexpected home days? Before you reach for the iPad (no judgment, we've all been there), here are a few ideas to keep your kids learning AND having fun: 1. Print-and-play math activities that feel like games, not worksheets 2. Movie-themed reading guides that turn any film into a learning moment 3. Creative writing prompts that actually get kids excited to write All of these are in our store — designed by an actual classroom teacher (hi, that's me) for grades K-8. Most are under $2. Some are 99 cents. Because keeping your kids' brains active shouldn't cost a fortune, especially right now. Link in bio. #LAParents #StrikeActivities #KidsActivities #LearningAtHome #HomeLearning #TeacherCreated #PrintableActivities #LAUSD #Teachertainment

Post 3 — Instagram Stories / Reels Concept

Instagram Stories Series (3-4 slides) Social
Slide 1: "LAUSD parents — I see you." [text overlay on solid background] Slide 2: "I'm a teacher. I support the strike 100%. But I also know you need activities for your kids this week." [Jake talking to camera or text slide] Slide 3: "So I put together my best classroom-tested printables — all available for home use. Math, reading, writing, creative thinking." [Show quick scroll of store products] Slide 4: "Most are under $2. Because this shouldn't be stressful for you either." [Swipe up / Link sticker to store]

Post 4 — Mid-Strike Engagement Post

Instagram / Facebook Feed Social
Day [X] of the LAUSD strike. A few things that are true at the same time: Teachers deserve better. That's why they're striking. Parents are doing their best. That's why they need support. Kids still need to learn. That's why these resources exist. I built Teachertainment because I believe learning should be fun — in the classroom AND at home. Our printable activities are designed to keep kids engaged without a lesson plan, a teaching degree, or an hour of prep. Just print, hand it over, and watch your kid actually enjoy learning. Browse the store: [link in bio]
Posting Strategy: Post the solidarity statement FIRST, before promoting anything. Wait at least several hours (ideally a full day) before the resource-focused posts. This establishes Jake's position and credibility. If you lead with the sale, it reads as opportunistic. If you lead with support, the sale feels like generosity.

Email Campaign

Two emails — one for the existing list, one for new strike-related signups. Plus subject line options.

Email 1 — To Existing Subscribers (Primarily Teachers)

Subject Line Options (pick one) Email
A: Standing with LAUSD teachers (and how we're helping families) B: I'm a teacher first. Here's how I'm showing up right now. C: For the teachers striking and the parents at home D: This week isn't easy. Here's what I can do.
Email 1 — Body Copy Email
Preview text: A teacher-to-teacher (and teacher-to-parent) note about the LAUSD strike. Hey there, If you teach in LAUSD, I want you to know something: I support you. I've been in the classroom. I know what it's like to stretch yourself thin with too many students, not enough resources, and not enough pay. If you're on the picket line this week, you're not just fighting for yourself — you're fighting for every student who deserves better. Now, here's the other side of this that I've been thinking about. There are a lot of parents in LA right now who suddenly have their kids at home, trying to figure out how to keep them engaged, learning, and out of "stare at the ceiling" mode. That's where Teachertainment can help. I've opened up all of our classroom resources for parent use. These are the same activities, printables, and guides that work in classrooms — and they work just as well on the kitchen table. Here's what parents can grab: - Math activities that feel like games (grades K-5) - Movie-themed reading and writing guides - Creative thinking worksheets - Fast finisher activities that buy you 20 minutes of quiet Most items are under $2. A few are just 99 cents. If you know any LAUSD parents who could use this, please share the store link with them: https://www.teachertainment.com/store You fight for the classroom. We'll help keep the learning going at home. With respect and solidarity, Jake

Email 2 — To New Parent Subscribers / Cold List

Subject Line Options (pick one) Email
A: Your kids are home this week. Here's a plan. B: LAUSD parent? A teacher made these for your kitchen table. C: Keep them learning (without losing your mind) D: A teacher's guide to surviving strike week at home
Email 2 — Body Copy Email
Preview text: Teacher-created activities your kids will actually enjoy. Most under $2. Hi there, First: this is stressful. I get it. Your kids are home, you're probably still working, and "just put on a movie" only gets you so far before the guilt kicks in. Here's the good news: you don't need to be a teacher to keep your kids learning this week. You just need the right activities. I'm Jake — a real-life classroom teacher who builds educational resources through Teachertainment. Everything in our store was designed to keep kids engaged, thinking, and (honestly) entertained, without requiring you to stand over them with a lesson plan. Here's what works for home: For younger kids (K-2): Print-and-go math games, coloring activities with built-in learning, and simple reading response sheets. For older kids (3-5): Movie-themed classroom guides, creative writing prompts, and critical thinking worksheets that don't feel like work. For big kids (6-8): Differentiated activities that challenge without frustrating, plus media literacy guides that turn screen time into learning time. Browse the full store here: https://www.teachertainment.com/store Most activities cost less than a cup of coffee. Print them, hand them over, and get a few hours of peace knowing your kids' brains are actually working. And to every LAUSD teacher on the line right now: we see you, we support you, and we're holding it down until you're back. — Jake Teachertainment

Paid Ad Copy

Meta (Facebook/Instagram) ads targeted to LA-area parents. Google Ads search campaigns for strike-related queries.

Meta Ads — Facebook / Instagram

Ad Variant 1 — Empathy Lead Meta Ad
Headline: Teacher-Created Activities for Home Primary Text: LAUSD kids home this week? We stand with the teachers — and we've got your back too. Our classroom-tested printables keep kids learning and engaged at home. Made by a real teacher. Most under $2. Browse the store. Description: Print-and-go activities for grades K-8 CTA Button: Shop Now Link: teachertainment.com/store Targeting: Los Angeles DMA, parents of children ages 5-14, interests in education/parenting
Ad Variant 2 — Problem/Solution Meta Ad
Headline: Kids Home From School? Keep Them Learning. Primary Text: No school doesn't have to mean no learning. Teachertainment's printable activities were built for the classroom and work just as well on the kitchen table. Math games, reading guides, creative writing — all for under $5. Designed by an actual LA teacher who supports the strike and supports your family. Description: Classroom-tested. Parent-approved. Under $5. CTA Button: Shop Now Link: teachertainment.com/store Targeting: Los Angeles DMA, parents, household income broad, interest in homeschooling/educational activities
Ad Variant 3 — Social Proof / Credibility Meta Ad
Headline: Made by a Teacher. For Your Kitchen Table. Primary Text: LA parents: a real classroom teacher created these printable activities so your kids can keep learning at home this week. No prep. No stress. Just print and go. Math, reading, writing, creative thinking — grades K through 8. 99 cents to $9.98. Because right now, everyone could use a break. Description: Teacher-designed printables for K-8 CTA Button: Learn More Link: teachertainment.com/store Targeting: Los Angeles + surrounding cities (Glendale, Burbank, Pasadena, Long Beach), parents, layered with education interests

Google Ads — Search Campaigns

Google Search Ad — Campaign Keywords Google Ads
Keyword Ideas (Phrase/Broad Match): - "activities for kids during teacher strike" - "LAUSD strike what to do with kids" - "educational activities at home" - "keep kids learning at home" - "printable worksheets for kids" - "teacher strike parent resources" - "fun learning activities for kids" - "kids home from school activities" - "LAUSD strike activities" Negative Keywords: - free (unless running the freebie strategy) - coloring pages (too generic) - daycare - babysitter - nanny
Google RSA — Responsive Search Ad Google Ads
Headlines (30 chars max each): H1: Teacher-Created Activities H2: Printables for Home Learning H3: Keep Kids Learning at Home H4: Activities Under $2 H5: Made by a Real Teacher H6: Print-and-Go Worksheets H7: Grades K Through 8 H8: No Prep Required Descriptions (90 chars max each): D1: Classroom-tested printables that keep kids engaged at home. Made by a real teacher. D2: Math, reading, writing and creative activities for grades K-8. Most under $5. D3: Teacher-designed, curriculum-aligned activities your kids will actually enjoy. Shop now. D4: Skip the screen time. Print fun, educational activities for your kids. From $0.99. Geo-Target: Los Angeles metro area Schedule: Launch when strike is confirmed, pause when it ends
Budget Note: These keywords will be low-competition and cheap (very few advertisers target "teacher strike activities"). Even $10-20/day could generate significant traffic during the strike window. Recommend starting at $15/day on Google Search and $20/day on Meta, then scaling based on results. This is a short window — go aggressive while it lasts.

Blog Post

SEO-optimized blog post that captures "LAUSD strike activities" searches and drives to the store. Written in Jake's voice.

Blog Post — Full Draft Blog
Title: LAUSD Strike: A Teacher's Guide to Keeping Kids Learning at Home Meta Description: LA teacher shares practical, fun activities to keep kids engaged at home during the LAUSD strike. Teacher-created printables for grades K-8. Slug: /blog/lausd-strike-learning-activities-at-home --- Let me be upfront: I'm a teacher. And I stand with LAUSD teachers. What they're fighting for — fair pay, manageable class sizes, more support staff — isn't just about them. It's about every kid who walks into an overcrowded classroom and every teacher who spends their own money on supplies. This strike matters. But I'm also realistic. If you're a parent in LA reading this, you're probably not looking for a political take. You're looking for something to do with your kids tomorrow. So here's what I can offer: practical, teacher-designed activities you can do at home with zero prep and zero teaching experience required. First, Take a Breath Your kids will be fine. A few days (or even weeks) out of the classroom won't derail their education. What matters is keeping their brains active and their days structured enough that they don't melt into the couch by noon. You don't need to recreate school. You just need to keep the wheels turning. For the Little Ones (Grades K-2) Young kids need movement, color, and play-based learning. Here's what works: - Print-and-go math games that use dice, cards, or objects from around the house - Picture-based reading response sheets (read a book together, talk about it, fill in the sheet) - Simple writing prompts like "Draw your favorite part of today and write one sentence about it" - Coloring activities with built-in math problems or sight words In our store, we have classroom-tested packets for this exact age group — designed so a parent can hand them over and step back. They range from $0.99 to $4.99 and cover math, ELA, and creative thinking. For the Middle Crew (Grades 3-5) This is the sweet spot where kids can work more independently but still need something engaging enough to hold their attention. Try this at home: - Watch a movie together and use a structured discussion guide to turn it into a learning activity (we have several movie-themed classroom guides in the store that are perfect for this) - Print out creative writing prompts — the weirder the better. "What would happen if your dog became the principal?" gets way more effort than "Write about your weekend." - Math challenges that feel like puzzles, not problems Our movie-themed guides are some of our best sellers for a reason — kids think they're getting screen time, but they're actually doing critical thinking and reading comprehension. For the Big Kids (Grades 6-8) Older kids need autonomy and challenge. Hand them something and get out of the way. - Media literacy activities (analyze a commercial, break down a news article, compare two movie trailers) - Differentiated math packets they can work through at their own pace - Award show-themed activities that tap into pop culture while building academic skills - Creative writing projects with real depth — short story starters, opinion editorials, persuasive letters Our differentiated packets for this age group are designed to meet kids where they are, so you don't need to figure out what "level" your kid is at. They self-select. The Screen Time Compromise Look, your kids are going to watch screens. That's fine. But you can make it count. Pick a movie. Print out one of our movie classroom guides. Watch together. Then have your kid fill out the guide — it covers vocabulary, character analysis, theme identification, and creative response. Congratulations: movie time just became a legitimate learning experience. And it took you zero prep. A Note on What Matters Teachers don't strike because they want to. They strike because they have to. The educators in your children's classrooms deserve better, and what they're asking for will directly benefit your kids when they return. In the meantime, keep the learning going. Keep the routine as close to normal as you can. And know that this community of teachers has your back — even from the picket line. Browse all of our teacher-created, classroom-tested printable activities at teachertainment.com/store. Most resources are under $5, and every single one was built to make learning feel less like work. We'll get through this together. — Jake Teachertainment
SEO Potential: "LAUSD strike activities" will spike in search during the strike. This post can rank quickly (low competition, high urgency). Make sure to publish BEFORE or the day the strike begins. Add a few internal links to specific products. Update the post when the strike ends with a note that "Teachers are back — welcome home."

Execution Timeline

When to deploy each piece for maximum impact without looking like you jumped on it too fast.

When Strike Looks Likely (Now)

Prepare all content. Write blog post and have it ready in draft. Set up Google and Meta ad campaigns in paused state. Pre-write emails. Do NOT publish anything yet — the strike hasn't happened.

Strike Officially Announced

Post the solidarity statement on Instagram/Facebook (Post 1). This is JUST support — no product links. Email 1 goes to existing teacher subscribers. Publish blog post. Activate Google Search ads.

Day 1 of Strike

Post the parent-focused resource post (Post 2). Launch Instagram Stories series (Post 3). Activate Meta ads targeting LA parents. If doing the freebie strategy, launch that landing page now.

Day 2-3 of Strike

Send Email 2 to new subscribers and any parent-focused segments. Post engagement content (Post 4). Share user-generated content if parents tag Teachertainment. Ramp ad budget if ROAS is strong.

During Strike (Ongoing)

Keep sharing helpful tips and activities on Stories. Rotate ad creatives if running longer than 3 days. Reply to every comment — engagement builds trust. Repost any parent testimonials.

Strike Ends

Post celebrating the resolution: "Welcome back, teachers. We missed you." Pause all strike-related ads immediately. Update the blog post. Pivot back to normal teacher-focused content. Do NOT keep running strike-themed promos after it ends — that looks tone-deaf.

Key Principle: Speed matters, but sequence matters more. The solidarity post MUST come before any product promotion. If Jake is seen selling before supporting, the entire strategy backfires. Lead with the heart, follow with the store.